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ADORED RAPPER + ADIDAS = NEW FASHION ICON. A FEW WORDS ABOUT THE HISTORY OF YEEZY

ADORED RAPPER + ADIDAS = NEW FASHION ICON. A FEW WORDS ABOUT THE HISTORY OF YEEZY

26/06/2019
The equation in the title is probably among the simplest ones in the world of fashion and at the same time it is a recipe for great success. Music and movie stars, not to mention sports people, have been cooperating with various shoe brands to create their own collections and products since the year dot. The results of such collaborations can surely surpass all expectations. This was the case with Michael Jordan and his own Nike collection or Rihanna's collaboration with Puma. This article, however, will be devoted to the last years' best hit - YEEZY, created in cooperation with Kanye West.

History of Yeezy - Adidas and Kayne West

How it all started - West makes a flying visit to adidas…


At first we need to mention that the cooperation of the famous rapper and adidas can have been completely unsuccessful. All because of the lack of consensus between West and adidas in 2006 when the rapper designed the first shoe model. What did Kanye do then? He followed in Michael Jordan’s footsteps and agreed to cooperate with Nike. The partnership lasted five years. However, in 2013 West gave it up and came back to adidas which guaranteed him a high profit. The YEEZY SEASON 1 collection was launched in 2015 and it was the effect of collaboration with the German giant. The collection included both clothing and footwear. However, the clothing was nothing as popular as sneakers and soon adidas announced that the YEEZY collection would focus exclusively on shoes. Nevertheless, some exceptions appeared in the subsequent series despite the announcements.

YEEZY footwear - a sneaker bomb dropped on the market


The YEEZY collection turned out to be a huge success and by the end of 2017 as many as 16 different color variants and 6 unique designs were launched on the market. And all of these due to two factors that contributed to that positive and warm reception by the customers. Obviously, one of them was the quality of Kanye West's shoes and their appealing design. The other was the rapper's fellow colleagues - influencer marketing. The adidas YEEZY quickly gained popularity among celebrities whose social media profiles were followed by millions of fans around the world who quickly spotted the model and decided to follow their idols in their footsteps. When the rapper withdrew from social media in 2017, a group called YEEZY Mafia started to share numerous materials about West's collection. The problem was that these posts were spoilers that preceded adidas' official announcements. It was not an easy time for West as some people thought that he was the person responsible for these activities.

The most famous models of adidas YEEZY


YEEZY Boost 750


The first models of YEEZY had little in common with the West’s sneakers we are familiar with today. YEEZY BOOST 750 "Light Brown" had a suede upper reaching high above the ankle. Velcro straps and zipped sides were the main characteristic features of this model. In the subsequent editions, the sole is very similar to the one of this model. This element, usually in light colors, is strongly emphasized in every model of YEEZY sneakers and has a modern BOOST system which ensures such a high level of cushioning. At the very beginning, YEEZY Boost 750 were accessible in a limited number only for the customers with a mobile application. Needless to say, they were sold out almost immediately. Later on, the color variants "Glow in the Dark" and "Chocolate" were also launched on the market.

YEEZY BOOST 350 and all their variants


YEEZY 350 was another notable model created by West which ruled the 2015 summer. The design of these sneakers does not differ significantly from the newest versions of YEEZY. However, “Pirate Black”, the dark color variant is undoubtedly worth noting. The black stands out against “Turtle Dove”, the color typical for the 350. A year later, Yeezy 350 Cleat - the first sports shoes from Kanye West's collection, designed especially for American football players were launched also in “Turtle Dove” color version. These shoes used the Primeknit technology which is still one of the first things that comes to mind when thinking about adidas YEEZY. The 350 also had their remake in the form of YEEZY BOOST 350 V2. Some improvements have been made to the design of the shoe, including a different formula, a strap on the side of the shoe and the partial translucency of the sole. Today, numerous color versions of YEEZY BOOST 350 V2 are the most popular shoes from the whole YEEZY collection.

YEEZY BOOST 700


YEEZY BOOST 700 is one of the youngest child of the cooperation of adidas and Kanye West. It is a line of running shoes that debuted at the YEEZY SEASON 5 in 2017. The latest models, including various color versions like “Inertia" and "Geode" have been just launched on the market.

adidas Originals YEEZY Boost 700 "Utility Black" FV5304

YEEZY 500 SALT


The adidas YEEZY 500 SALT model with light grey tones gently falling into beige was a real phenomenon of 2018. Shortly after their debut they were hailed as the best "ugly" shoes, which delight with their uniqueness. The sole was inspired by the basketball shoes from the 90's and 00's - their design is a classic combination of suede, mesh and leather. The futuristic, yet simple design is the real secret of YEEZY 500 SALT. But there are even more surprises waiting for the lovers of this model - the usually used BOOST system was replaced by the adiprene technology which guarantees great comfort. Undoubtedly Kanye West knows how to impress his fans!

Go West


The Kanye West’s shoes cannot be mistaken for any other models. Their characteristic designs and shapes have as many fans as opponents all over the world. However, it cannot be denied that adidas YEEZY rocked the world of sports shoes. If you value only top quality products and are not afraid of unique combinations, these shoes are perfect for you!
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