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Asymmetry is back on 22.04

Asymmetry is back on 22.04

08/06/2017
Asics Gel Mai is a yet another gem-line, revealing the treasures locked down inside of the brand's archives. Let's look at today's sneaker fashion world - the late 90s are totally on a roll. And it's this Japanese brand that decided to capitalize on the sentiment and return to the sneaker stores displays with a line straight from 1999! A running sneakers line with asymmetrical lacing was a seriously avant-garde design back then. This is also the type of sneakers that have a zero-one reception style - hate 'em or love 'em!

Asics Gel Mai

As some of you folks very well know, Gel Mai was an answer - as swift as a samurai sword - of the Japanese brand to the USA 1995 Nike Air Footscape model. The asymmetrical, heel-integrated lacing was the common denominator of these two designs. Also the former shoes' marketing was in a way bold - the sneakers were only minimally branded. There were no easily distinguishable "tiger" stripes on the shank's side. Instead, the stripes were placed on the sole that had a gel ASICS GEL® pad hidden inside that, together with implemented EVA foam, provided an excellent amortization.

One of the fathers of the, now a bit forgotten, Asics Gel Mai line's success was an US designer Ronnie Fieg. He is also the man to be credited for the line's comeback in 2016, for the first time since its first emergence.

This years's spring season brought us a pack with two color palettes in it. The first one is blue, black and white, labeled as "Surf the Web" and it's an original OG color palette revival - for the first time since 1999! The second one is monochromatic - black and white only - it's brand-new but by no means inferior to the classic one.

We hope that hardcore sneakerheads will find the "thing" in the retro-contemporary mingle of Gel Mai and will allow the line to be hosted on sneaker stores' displays for a long time.

As a sneak peak, you can preview the Asics Gel Mai line in the gallery below. Sneakers will be on sale on the Saturday of 22.04 in the best sneaker stores only - in Sneaker Studio in Cracow among them!

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