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BACK TO THE SOURCE – ASICS GEL LYTE FROM 1987!

BACK TO THE SOURCE – ASICS GEL LYTE FROM 1987!

17/07/2017
1987 seems to appear frequently in the sneakers calendar. It was when the "stars" such as Nike Air Max 1, Reebok Workout Plus and adidas Ultrastar were born. Each of them returns to the store shelves today, with smaller or bigger success.

As it turns out, the '87 was also unique to the Japanese Asics brand. 30 years ago, because that’s the time that have passed, popular "jellies" first appeared - Asics Gel Lyte. It is safe to say that it became the "father" of the cult series, and its "descendants" took the lead, with the design and technologies applied, which we are still enjoying today.

On the occasion of the anniversary, the Japanese brand decided to restore the OG version. What’s more, there are 2 colours available for both men and women! "White/White" is a combination of white, black and orange, while "White/Blue" is white with blue.  


How does it look to our eyes?

Dżo: "I cannot imagine a 30th anniversary without a fancy party ;) I think the Asics crew came to the same conclusion. It’s nice that they also thought about girls, because often OG returns years ago ended on male sizes only, and it’s a shame... "

Rafcyk: „I love such round anniversaries. Last year we celebrated the 30th anniversary of GEL system. Next year there’s 100 birthday of Mr. Onitsuki, so the choice of the first resumption of GEL Lyte OG could not be better!  

PS. I secretly hope that in 2018, ASICS will really surprise us with something unusual and also with more re-launches from the brand archive ... Dear ASICS Tiger, I would like to ask for Freaks and tennis GEL-Grandest ;)"

The date of the world premiere was announced for the beginning of July 2017 - we look forward to it and we invite you to searching them in our boutique!  


dżo & rafcyk

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