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Brand new Nike design - Air Max 270

Spring has arrived. And together with it a big sneaker festival - Air Max Day. For several years now, all people crazy for any iteration of "shoes with a window" save the date of 26 of March. To give a little taste of the fest, Nike has released a brand new project prior to it - a fresh member of the large Air Max family.

Introduced in 1987 and initially dedicated to distance runners, the revolutionary Air Max technology included a now-famous visible gas cushion from its very beginning. However, the shoes enhanced with the detail quickly flooded the streets of the world's biggest cities. The whole thing kept on getting bigger and bigger one year after another, to finally have its general lifestyle, everyday-use version of the sneakers released in 2018.

Nike Air Max 270 , because that's what we're talking about, were influenced by two breakthrough Air Max series models - Air Max 180 from 1991 and Air Max 93 from 1993. Both were innovative at the time. It was for their design tweaks that allowed the gas cushion to be viewed in 180 and 270 degrees respectively, with the largest cushion available at that time on the market. The cushions guaranteed an unbelievable comfort for the feet and were drawing attention of anyone passing by.

Back to the 270s in question, their name comes from the original samples, the aforementioned Air Max 93 model. Oregon-based brand ensures that this is the sole largest gas cushioned unit among all models with a visible gas cushioning system. The height says it all - up to 32 mm. The cushion was also located only in the rear of the shoe. As a result, the front part of the "upper" is equipped only with two-density polyurethane foam. The whole thing is designed so to guarantee maximum comfort and cushioning for an everyday use. The lead designer of the new Air Max 270 is Dylan Raasch, the maker of Roshe Run, which were a hit a few years ago.

The question is, was a worthy successor thus designed? Only time will tell.


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