IVY PARK RODEO
Here comes the fourth edition of the IVY PARK collection, created with adidas and Beyoncé. The pop star has revealed her sources of inspiration for the latest version of IVY PARK — Rodeo. She mentions that the collection was influenced by both the personal story of her childhood in Texas, and the heritage and history of North America.
‘When I was growing up, I would go to the Houston Rodeo every year,’ says Beyoncé. ‘It was an incredible, diverse and multicultural experience.’
The pioneer culture and the classic Houston rodeo style are combined with the typical elements of adidas sportswear, casual denim with the IVY PARK monogram and… cowhide print. The IVY PARK Rodeo collection takes the superstar's sportswear range to a new, more creative, fashion-centric level. It’s also the first IVY PARK x adidas collection offering children’s wear. The “shared” outfits are the result of family vacations, which Beyoncé usually spends with her kids, even during photo shoots.
The adidas x IVY PARK Rodeo collection features various cuts and fits — from tailored feminine styles, to loose, oversize shapes, and close- and loose-fitting unisex items. This universal form blurs the boundaries between gender identity and functionality. Find your style and size. Selected items from the IVY PARK Rodeo collection will be available from 20th August in the best stores worldwide, including SneakerStudio and SneakerStudio PRM.