Maharishi - the master of camouflage
Maharishi: military-themed clothing
In fashion circles, or to be more precise, in street fashion, there is a common belief that military motifs, together with camouflage, are timeless. Every renowned brand tries at least in part to use military functionality and style. Personally, I am a huge enthusiast of military-style and unique camouflage, that's why I have some knowledge in that field.
I would like to introduce you to the British brand Maharishi, which is an unquestioned leader in the military-themed clothing. The name of the brand comes from Sanskrit, the language of Ancient India and literally it means “great seer”. It is in a way a tribute to ancient Indian scientists possessing mystical knowledge.
What characterizes Maharishi clothes?
Maharishi was founded in 1994 by Hardy Blechman and his vision was to create environmentally friendly and fair trade produced, durable, high quality functional clothing. The British brand's collections are known for their natural fibres and organic cotton of the highest quality, functionality and a truly pacifistic message. The creator and designer of Maharishi is Hardy Blechman, a passionate militarist and obsessive enthusiast of camouflage and military surplus. The first leading product of Maharishi were - what can be interesting - snowboard pants, which became famous mainly for their functionality and durability.
The year 2000 was a breakthrough moment for Hardy - that's when his collections for men, women and children were launched. He was also the author of a popular DPM (Disruptive Pattern Material) publication, in which he included his philosophy, an extensive history of camouflage and plenty of images of it. A collaboration with streetwear giant Nike turned out to be a great success for Maharishi brand, and the present design is a combination of military, industrial, techwear and oriental motifs like dragons, snakes or tigers.
For over two decades Hardy Blechman has established himself as the king of military style and camouflage, and turned his Maharishi brand into a synonym for the streetwear of the future, the streetwear of the 21st century.