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PUMA x Outlaw Moscow | AYTΛO
20/08/2018
PUMA x Outlaw Moscow | AYTΛO collab
A breaking collaboration is here - this time, it's PUMA, joining forces with a rising fashion brand - Outlaw Moscow (a.k.a AYTΛO). Born in the street milieu of the Russian capital in 2014, AYTΛO was founded by a designers duo Maxim Bashkaev and Dilyara Minrakhmanova.
Outlaw Moscow | AYTΛO represents contemporary urban trends well-known from Paris and Milan fashion weeks' runways. Recognized due to its political engagement brand uses fashion as a platform for spreading ideas of diversity and freedom.
For the very first collection of PUMA x Outlaw Moscow collaboration, the inspirations were quite unique. The collection embraces paradoxical streetwear-meets-runway fashion encounters, mixing sloppiness and luxury. At the same time, it's your typical Russian contemporary fashion collection: a minimalist branding with PUMAs written in Cyrilic (ПYMA), along with AYTΛO (which is a phonetic translation of the word "Outlaw") logo here and there. Raw design mixed with elegant, rustical floral patterns, influenced by art of Russian book illustration and re-mixed again with strong color palette inspired by the heritage of avant-garde art, result in a complex and provocative collection, impossible to walk away from.
