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PUMA x Outlaw Moscow | AYTΛO

PUMA x Outlaw Moscow | AYTΛO

20/08/2018

PUMA x Outlaw Moscow | AYTΛO collab

A breaking collaboration is here - this time, it's PUMA, joining forces with a rising fashion brand - Outlaw Moscow (a.k.a AYTΛO). Born in the street milieu of the Russian capital in 2014, AYTΛO was founded by a designers duo Maxim Bashkaev and Dilyara Minrakhmanova.




Outlaw Moscow | AYTΛO represents contemporary urban trends well-known from Paris and Milan fashion weeks' runways. Recognized due to its political engagement brand uses fashion as a platform for spreading ideas of ​​diversity and freedom.



For the very first collection of PUMA x Outlaw Moscow collaboration, the inspirations were quite unique. The collection embraces paradoxical streetwear-meets-runway fashion encounters, mixing sloppiness and luxury. At the same time, it's your typical Russian contemporary fashion collection: a minimalist branding with PUMAs written in Cyrilic (ПYMA), along with AYTΛO (which is a phonetic translation of the word "Outlaw") logo here and there. Raw design mixed with elegant, rustical floral patterns, influenced by art of Russian book illustration and re-mixed again with strong color palette inspired by the heritage of avant-garde art, result in a complex and provocative collection, impossible to walk away from.




Sneakers & apparel

The first drop includes footwear - the Puma Avid Zip Graphic O model, as well as apparel and accessories with traditional Russian floral print and embroidery. Kept in rather bright shades and based on unconventional combinations of fabrics create a coherent collection with clear national inspiration. Judging from the first products available for sale, the collection hails the richness of Russian culture, in the heart of Moscow, where the FIFA World Cup took place this summer. Also as a tribute to football, the collection includes a knitwear fan scarf - PUMA x O.MOSCOW that reads PUMA x AYTΛO on both sides - soon available in our store!


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