Puma Cell Ultra X Beams
Thanks to the Japanese BEAMS boutique, Puma Cell Ultra, the futuristic model from 1998 with the Cell gas system that was quite innovative back then, now have a new face.
What are the characteristics of Puma Cell Ultra x BEAMS shoes?
Puma Cell Ultra x BEAMS are shoes made in cooperation with the Japanese brand BEAMS. The project was inspired by alpine equipment and it focused on contemporary techwear. This is evidenced by the materials used - a black upper made of ripstop material, as well as "technical" side panels with blue-violet elements.
BEAMS is a multi brand boutique founded in 1976 by Etsuzo Shitar in Tokyo. Initially, it specialized in selling American academic clothing. However, thanks to expanding its assortment, it quickly became truly iconic. The Beams brand means standard "Japanese" cuts, characteristic colors and styles. Today, the brand has about 150 shops, mainly in Asia.
The global premiere of Puma Cell Ultra x BEAMS took place on 14/12.