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Puma x Def Jam - 30th anniversary


Puma x Def Jam Clyde sneakers

Puma decided to honor Def-Jam, an American record label, which recently celebrated its 35th anniversary of operation in the market.

Def-Jam is an iconic record label that contributed to the success of many classic hip-hop albums. It was founded by Rusell Simons and Rick Rubin, a brilliant music producer (standing behind the success of Nirvana, Faith No More, Beastie Boys, or RHCHP).

Moreover, it’s worth acknowledging that such celebrities as Jay-Z, Kanye West, Redman, Justin Bieber or Beastie Boys are just a few of famous personalities promoted by Def-Jam.

Puma Clyde, a classic basketball model, is the main focus of today’s entry. This is not a coincidence as basketball and hip-hop are strongly connected to each other. The leather, distinctive, low white upper is accented with burgundy insole, counter and the logotype on the side. The ascetic, minimalist design is decorated with Puma and Def-Jam logos placed on the tongue and insole. It’s also worth noting a particularly eye-pleasing element, namely the tone arm on the heel counter.

Puma Clyde will be perfect for all aficionados of hip-hop, basketball and the iconic record label. The global premiere will take place on 14/03.

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