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Red Wing x New Balance 997 Made in USA

Added
2019-11-19

The collaboration of Red Wing Heritage x New Balance resulted in a totally exclusive look at the classic model 997. Red Wing Heritage is a brand famous for its artisanal production of lifestyle footwear. Now it decided to cooperate with New Balance, a global sports shoe manufacturer.


Thanks to the cooperation, we got a top-notch interpretation of the iconic 997 "Made in USA" model. The rich history of both brands and the artisanal production of footwear enabled launching a limited edition of the premium version of the model made of grain leather and suede.


What does New Balance and Red Wing Heritage brands have in common?


Steve Spencer, Managing Director of Red Wing Heritage, says:


"Both brands embody slightly different lifestyles, but have a similar mission - to provide consumers with the top quality products. We are delighted that we have finally succeeded in combining these two worlds and creating a model that can be worn with pride and full confidence in the highest quality of workmanship.”


New Balance "Made in USA" 997 were launched in 1990. At that time, this model was distinctive thanks to its modern technology and aesthetics different from the whole 99x series. Today, it is an iconic representative of classic sneakers.


Steve Gardner, CEO of New Balance Lifestyle, says:


"We recognized the opportunity to expose the best of both brands in order to create a shoe that would be truly desirable. By combining the unique aesthetics of Red Wing and the New Balance iconic model - 997 "Made in USA" - we paid tribute to the true craftsmanship and the enormous heritage of both brands.”

"For us, great Red Wings fans, it was a unique opportunity to create something special. Something that will last in the era of fast fashion and fast changing trends. We are convinced that this version of "Made in USA" will be really appreciated by the customers.”


How did the classic New Balance 997 model change as a result of the cooperation between the two brands?


As a result of collaboration between New Balance and Red Wing Heritage, the legendary shape of the 997 “Made in USA” has become more luxurious. This was achieved thanks to the use of high-quality Hawthorne Muleskinner leather, produced in the S.B Foot Tannery owned by Red Wing. Instead of the standard New Balance mix manufacturers decided to use several types of leather. The upper with the characteristic “N” was made from rough suede and elements around the fingers and heel were manufactured from its slightly smoother variety. The most detailed parts such as the lacing system, heel support and the tongue with the inscription MADE IN USA were made of leather. On the insole you will find the logo of both brands, and the heel has triple seams characteristic for Red Wing. The creamy and brown shades of the leather upper are contrasted with almost white sole and red trimmings. In this model, red is a subtle symbol of the collaboration with Red Wing.


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