Reebok Classic x The Good Co.
One can discuss brands collab for hours. And now we are back to it - this time it's because Reebok Classic Division teamed up with NYC boutique - The Good Co.
We'd like to show you the effects of this exciting collab between UK well-established classic giant - Reebok - and young & definitely unique USA brand, which The Good Company definitely is. The brand creates urban style of the Lower Manhattan, also called Downtown. A carefully designed interior of The Good Comapny lead by - Quinn Arneson i Kumasi Sadiki duo is often called a mecca for the young & creative to spent their time there.
The collab's core is color. The clothing assemblage released consists of NPC UK x The Good Company sneakers, hoodie and trousers tracksuit set, 2 t-shirts (they come in white and burnt sienna iterations) as well as additional accessories. What do we have here? First of all, a pair of crew socks, a trend currently coming back in glory, jeans "dadhat" cap and orange cross-body duffle bag. The whole collection vibe is definitely minimal - as is the style created by The Good Company. No blatant typography or crazy fashion showcasing here. Both brands decided on putting only various kinds of their distincitve logotypes on the products from the collection.
The collection had its premiere on 15/09, but before you pop in, take a look at a mini-lookbook we made in a local skatepark to show the set in its natural ubran environment.