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Reebok Daytona DMX OG "Night Navy"

“Designed in the 90’s. Made in the future”

Reebok Daytona DMX OG sneakers background

... precisely in 1998 - back then Reebok Daytona DMX OG was how Reebok imagined future shoes will look like. They employed a system patented in 2nd half of the 90s - "DMX Moving Air". It's based on a structure made of TPU material layers, forming a unique network of interconnected air capsules. The advancement in the science of pneumatics allowed to create a system offering state-of-the-art cushioning for runners.

"Y2K was expected to be a breakthrough in the history of mankind. High hopes for flying cars and fears of millennium bug - these are just some of the unfulfilled prophecies. That technological vortex inspired Reebok... .. and spawned Daytona DMX model - a design born in the twilight of 90s of the century, which reference to the future is still alive."

First are foremost breakthrough brought forth by Reebok Daytona DMX brought was their sole - the state-of-the-art tech applied there was a result of an intense Reebok research and laboratory-setting development labor. For the first time in the DMX system history, the designers managed to fit all the air-filled pods inside the midsole.

When it comes to Daytona DMX OG design, Christian Tresser himself was in charge of the process - and if that name rings a bell, you are correct - it's the same guy who created the iconic Air Max 97, Spiridon or Reebok Aztrek! DMX OG upper is made of mesh and synthetic leather - a solution that guarantees the comfort and natural movement fluidity support. The colorway, on the other hand, is kept cool - a mix of cold gray, white and navy blue with a slightly highlighted Reebok 90s logo - "Vector" and "DMX" on top of that. The then popular 3M reflective elements are the icing on the cake.

Reebok Daytona DMX OG is the very first retro iteration of this model - isn't that a lovely way to celebrate the 20th anniversary of the model? That's like two birds with a single stone. If you're tired with omnipresent am97 and am98, then the Daytons might be just the thing for you.


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