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The history of Timberland and it's long beginnings

Added
2019-06-20
Let’s move back to the beginning of the 20th century. Nathan Swartz, today known as the founder of Timberland, takes up the job in one of the small factories in Boston. He is hired as a journeyman in order to step up the career ladder and thus become familiar with the specificity and production capabilities of Abington Shoe Company. In 1952, Swartz bought half of the company's shares. Sounds like the beginning of the American Dream? Not really. This is the beginning of Timberland, one of the most influential brands in the world. Now we are going to look back to see where it all started.

From a shoeshine boy to a millionaire - the success of an ordinary journeyman


Nathan Swartz was incredibly determined and the best proof of that is the fact that in 1955 he decided to take over the company completely. The knowledge, experience and skills that he acquired over the years in the factory made it possible for him to do so. The same year, his sons joined him. Nathan Swartz, an outstanding shoemaker and businessman, did not rest on his laurels. Waterproof footwear perfect even in difficult weather conditions was the first result of his hard work. The innovative technology of melting the upper into the sole that later is subject to the process of stitching is responsible for such an eager welcome. It took as many as 8 years from the birth of the idea to the launch of the product, so the waterproof shoes by Timberland had their debut on the market in 1973. The shoes became successful extremely quickly, mainly due to the comfort and effective waterproofing thanks to which the model can be worn at any time of the year. The top quality products and business sense of the Swartz family have helped the development of the factory.

Even more good ideas - how Timberland remained successful


Początki marki Timberland

The success of the waterproof Timberlands whetted the appetite of both producers and customers. In 1978, the company changed its name to The Timberland Company. In the same year, the first sewn moccasins were launched on the market and they were to the liking of all enthusiasts of casual style. Shortly afterwards, in 1979 the company produced its first boat shoes with the use of top quality leathers and a 360-degree lacing system. The hand-sewn construction of the model provided its durability, comfort and the unique fit to the user's foot. SImilarly to the waterproof Timberlands, the shoes have been extremely successful and they are still popular with the customers today. The 1980s are particularly important in the history of Timberland - the company started expanding into international markets, beginning with Italy. In 1986 Sidney Swartz, the son of Nathan Swartz became the sole owner of the company. Nevertheless, the change did not affect the prosperity of the company because the creators did not cease to surprise their customers. In the 1990s, the brand decided to launch women’s and children’s clothing, thanks to which the target group of the company also extended. Shortly afterwards, Timberland surprised its fans with an exclusive line of leather jackets and accessories and entered the New York Stock Exchange under the TBL symbol.

Good public relations - eco friendly policy of Timberland


Charitable activities and eco friendly attitude of the company are another factors that had a positive impact on the brand image. Materials from recycling and organic farming were (and still are) used for the production of footwear. Timberland was the first to cooperate with Green Rubber, a company that recycles car tyres. The customers’ attention was also attracted by various charitable activities such as donating revenue from the sale of T-shirts and shoes which were specially produced for this purpose to the inhabitants of Darfur. The idea of Path of Service, a social program inscribed in the company's strategy, is another inspiring initiative that came into being in 1992. Thanks to this project, the employees can devote 16 fully paid hours a year to community service.

Keeping pace with the world of fashion

Eco friendly policy of Timberland

The music industry, mostly the hip-hop environment undoubtedly contributed to the phenomenon of Timberland and influenced the appearance of the brand in the mainstream media. The Timberland enthusiasts even started to call the shoes “Timbs”. In 2002, a high heeled model created in the cooperation with Manolo Blahnik, the star of "Sex and the City", was launched on the market and it was immediately loved by the most famous celebrities of the world's music scene - Beyonce and “Bonnie & Clyde” or Jennifer Lopez and the "Jenny from the block" music videos are the best proof of the successfulness of these shoes. In our shop you can find Timberland Leslie Anne Lace-Up Boot A1S9A.
Timberland remained faithful to its principles and thanks to it we can still enjoy footwear characterized by exceptional durability and top quality. One can be stated for sure, Timbs are not only an element of fashion, they create fashion themselves.

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