New Balance

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New Balance


The most sought sneakers of the last couple of years? The answer is simple: New Balance. However, the history of the brand is not that short as you could expect. The whole story started in in 1906 when an Englishman, William J. Riley, decided to manufacture arch supports and other accessories developed to improve shoe fit. The first product was supposed to provide greater balance and comfort for the people who were wearing the shoes. No wonder that at that time, the company was known as New Balance Arch Support Company. In 1960, New Balance produced the “Trackster”, the first running shoe in the world that was equipped with a ripple sole. Now the enterprise is known for the production of great sneakers and the famous “N” logo available on each of the New Balance shoes is recognized as the sign of comfort and fashion.

 

New Balance sneakers


New Balance sneakers are now a part of a full athletic shoe empire, with sneakers catering to basketball, hiking and tennis. However, these are the streetwear fans who have made them so popular around the globe. They are perfect for having long walks and running thanks to the inclusion of top quality materials used in their production process. They are usually made leather or suede and nylon mesh. The midsole is equipped with a system to protect the foot and reduce shock.

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