'47 is a fashion brand developed by twin brothers, immigrants from the sunny Italy. The number in the brand name is no accident – it was in 1947 that the brand was established. It was initially known as “Twins Enterprise.” The company then conquered the headgear segment and became recognised all over the world. In the USA brand '47 provides its products to the famous baseball, basketball and rugby players, and more than 900 universities in the country. Among its clients we should also mention national ice-hockey and lacrosse teams.
Two immigrants and a family business
Arthur and Henry D’Angelo came to the United States in 1938, when they were 12. They took up various jobs, but whatever they did, it was always related to sports gadgets. The two young Italians were soon fascinated by the American tradition of celebrating major sports events. They instantly loved all the colourful hats, mascots and flags with team logos. This childhood experience from Boston streets shaped their future. In the 1970s Arthur’s eldest son joined brand '47 and soon afterwards his three younger brothers followed suit.
From street sale to global business
In mid-1960s the brothers started selling licensed Boston Red Sox products with the team branding. With every passing year, the company obtained more and more licenses to manufacture clothes for sports professionals and established stores offering company products. Nowadays the brand is known worldwide and its iconic baseball caps are worn not only by sportspeople, but also by celebrities.
'47 - once you see it, you know it
It’s hard to think of a city whose streets are not dotted with these characteristic baseball caps. They are no longer just gadgets designed for sports fans. They have become an essential part of every trendy streetwear outfit. That’s why in our online store you will find iconic branded caps with logos of such famous teams as Boston Red Sox, New York Yankees or Los Angeles Dodgers. They come in different sizes - such as M, L, XL - so you will definitely find something for yourself!