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Edwin is a popular Japanese brand founded in 1947 by K.K. Tsunemi. It is famous for jeans and denim accessories. When the company was first established, it used denim imported from the United States, because at that time this fabric was not manufactured in Japan. The jeans that arrived in Japan were used, dirty and worn. Each pair was mended by hand and then sold to an ever-increasing crowd of enthusiastic users. With time, Mr K.K. Tsunemi decided to open a factory to produce such garments, and in 1961 first Edwin jeans appeared on the market.


Japanese innovations

K.K. Tsunemi decided to revolutionise the practice of ousting the fabric. In 1970 Edwin became the first company in the world to develop an "old wash”, designed to replicate denim from its rigid, unwashed state traditionally designed for workwear due to its durability. The 1980s saw another major development. This time the brand developed by Mr K.K. Tsunemi presented “stone wash”, which revolutionised the whole denim industry. This method involved roughening up the denim to achieve the unique slightly worn look.

Edwin - jeans known all over the world

At the moment, the company is one of the world leaders in denim production. In order to expand and reach the European market, Edwin Europe was established in 2003, whose products are a homage to the Japanese craft and attention to detail. How was it achieved? It all started with one man’s passion for the incredibly versatile fabric that denim undoubtedly is. Nowadays Edwin products are available all over the world and are worn by all sorts of users – including celebrities such as e.g. Brad Pitt. Do you want to join the group of Edwin fans? Explore the wide range of products in this category! We’ve got trendy t-shirts, jackets and even hoodies! Don’t waste time waiting, sneakerhead!

Edwin - not only trousers

In SneakerStudio we have a wide choice of Edwin products, including more than just trousers. You will find also other garments made of denim or classic cotton. If you’re looking for a reliable t-shirt or a robust hoodie, you're in the right place! Clothes by this brand are known for their quality and simple design. This universal minimalist style makes them a perfect choice for any occasion. Whether you’re heading for school, to work or meeting with friends, with Edwin apparel you will always look trendy!

Check out what’s in store for you and take your pick of high-quality garments by the Japanese brand. In our online store you will find trousers, hoodies, t-shirts and shorts whose design will appeal to every sneakerhead. Create a timeless outfit with Edwin. Enjoy shopping with us!


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