First there were bilateral negotiations. Then a record-breaking contract. And then the iconic “Space Jam.” And now? Nike Jordan shoes still enjoy the status of a living legend. Although some may find it hard to believe, the basketball star didn’t initially want to enter a contract with the brand from Oregon. Back then, in the 1980s, Michael Jordan preferred another, competitive brand. In the end, though, he signed the contract with Nike and that’s when it all started. This was when brand ambassadors became a thing and famous names were used to promote footwear. Nike and Jordan opened up a new chapter in the history of fashion. And this chapter has not finished yet.
Jordan – iconic status and modern technology
In this joint enterprise, Michael Jordan contributed his name and temper. Nike provided its technological expertise. And this is how Jordan Air shoes were created. Designed for basketball, these trainers made it possible for the players to exceed their limits. And this is because of the special outsoles with special pouches filled with compressed gas for better shock absorption. The new products was a combination of the best – the fame of the Chicago Bulls star and the revolutionary shock-absorbing system. No wonder that the Jordan shoes were immediately popular in the streets and won a crowd of loyal fans.
Jordan - the shoes the whole world loved
The brand endorsed by Michael Jordan was first popular mainly among basketball players and fans. But it soon made its way to the streets, because you have to know that basketball is probably the most popular sport in the United States. Plus, the whole world follows the American fashion. This is enough to understand why Nike Jordan have become a global must-have not only among basketball fans.
What do people love about these shoes? Initially it was probably the brand itself, associated with one of the greatest sports stars of all times. Later on, though, the sneakers had to provide some added value, in spite of the fact that Michael Jordan continues to be regarded as an icon - and will probably always be one. The truth is that the basketball trainers by Nike have all it takes. These shoes are a perfect masterpiece in that they guarantee utmost comfort, whether you’re a professional player or just want to feel comfortable during your active outings.
Jordans - with their characteristic high-cut upper and chunky outline - have earned a reputation for being super comfortable sports shoes. These sneakers have perfect shock-absorbing properties and return the energy of every single step. The shaft keeps the ankle stable, thus minimising the risk of dangerous injuries. High-quality materials used in the production ensure these shoes will stay in shape for years. If you need footwear to rely on, Jordan is the right choice.
Another great advantage of these shoes is their design, which perfectly fits in with the street style. These sneakers will go with loose-fit jeans and a mandatory hoodie. Go for Jordans and put your best foot forward!
Top Jordan Air models
One of the most popular models is definitely Air Jordan 1. This group includes multiple variations of the first shoes from this line. These are the shoes that come alive in urban legends, such as the one where Michael was punished when he stepped on court wearing shoes in wrong colours. Another popular model is Jordan Eclipse – these shoes have a slightly less sporty design and a decidedly softer character. This is one of the more elegant models in this collection. We should also mention Jordan Retro with multiple variants of sneakers inspired by classic style. Among them we will also find those that are a reference to the memorable “Space Jam”, where Michael Jordan played the main part.
In our online store you will find iconic sneakers bearing the name of Michael Jordan. These shoes will satisfy even the most discerning users. They are a perfect combination of functionality and aesthetics. In these sneakers you will stand out wherever you go!