Lacoste

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Lacoste is a brand doesn’t really need an introduction. Everybody will recognise the characteristic crocodile. Still, it’s good to learn a bit more about the history of this French company and its apparel, shoes and glasses we like to wear. The founder and originator of Lacoste was a famous tennis player – Rene Lacoste. You may not have known this, but he is also recognised at the inventor of the machine that launched tennis balls at varying angles, which was a great step forward in tennis practice.

 

See the polos and shirts by Lacoste available in SneakerStudio!

 


World Tennis Championships and a sensational development on the tennis court


The beginnings of Lacoste date back to the world tennis championships in 1926 - the US Open. In order to understand the significance of that event, you should know that back then tennis fashion was completely different than it is now. Competitors had to wear a special uniform made of trousers and a long-sleeved shirt. Rene Lacoste decided to stand out and wore a white short-sleeved t-shirt of his own design. The tee was made of French cotton known as jersey petit pique. It drew attention of the audience right away. People loved the original style sported by the French tennis player. This is why one Rene Lacoste finished his sports career, he decided to establish a fashion company in collaboration with Andre Gillier (the largest knitwear manufacturer in France). It happened in 1933.


Alligator-inspired logo


Initially, the full business name of the company was: La Societe Chemie Lacoste, which was a reference to the founder’s name and to other people involved in elite sports such as tennis, golf, cricket and polo. It was only in the 1980s that the brand name was abbreviated to "Lacoste." The logo was not left to chance, either, because Rene decided to make use of... the nickname the press gave him in 1927. It as because of his suitcase, made of alligator skin. He was rarely seen without it. The press loved it and since then Rene Lacoste was dubbed “the Alligator.” The public immediately took to this nick and Lacoste himself liked it, too. Could there be a better idea for a logo? Not in this case!


Lacoste - shirts and hoodies with a crocodile


The characteristic logo is by no means the only advantage of the apparel made by the famous French brand. Its key features include top quality and trendy, deliberate design. It is for a reason that this brand has a crowd of loyal fans all around the world.


It’s enough to look at the products available in our online store to understand what makes Lacoste a special and timeless phenomenon. All of these garments share the smart minimalist look, which makes them a perfect element of casual outfits. Both men and women will appreciate the wide range of clothes. In SneakerStudio you will find for example popular Lacoste polos. This is undoubtedly one of the most interesting items of clothing. It invariably enchants people with its sporty elegance.


Premium quality polos are only one products in the wide portfolio of this brand, though. In our online store you will also find sweatshirts and hoodies by Lacoste. Each of them combines elite origins with streetstyle. They will be a perfect addition to every streetwear outfit.


Hoodies, polos and tees by Lacoste in SneakerStudio


Every sneakerhead should have at least one t-shirt or hoodie by Lacoste. Explore this brand in SneakerStudio and pick something for yourself!


 

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