Makia is a Finnish fashion brand founded in 2001. It became famous thanks to sports events and performers who wore its clothes while playing. The brand was founded by a snowboarder, Joni Malmi, who launched his own t-shirt at the beginning of this millennium. Three years later a whole sportswear collection was created, but it wasn’t this line that made the brand famous. The company gathered momentum only in 2006, when Joni together with his two partners started a real business. They didn’t have to wait long before their apparel became popular worldwide.
Makia - clothes for professionals
The Finnish brand is famous for the quality of its products. It earned a reputation as a trustworthy manufacturer of sportswear, collaborating for example with a racing driver Kimi Räikkönen. The company also provided apparel for the national representation of Zimbabwe at the Winter Olympics in 2014 in Sochi. Although there was only one performer in this team, it was an opportunity for the brand to promote itself.
Makia chose sports professionals as its target customer. The users appreciated the top quality and reliability of these garments. The whole world held its breath when the company decided to move the production from Finland to China, but after a few years the crisis was averted. At the moment, Makia jackets are still imported from China, footwear is made in Portugal, and most of the other garments are produced in Turkey.
What helped the brand regain trust after unsuccessful attempts to enter the American and Australian markets was focusing on the quality of existing products. The brand ceased to switch collections and invested its energy in the very thing that made it famous. This is how the company became recognisable and still remain iconic, especially among snowboarders.
Clothes by Makia - minimalism at its best
While browsing the portfolio of this Finnish brand, you will immediately notice what makes it special. All clothes by this manufacturer feature a pleasant dose of minimalism. Both hoodies and t-shirts sport a single, understated logotype or a simple graphic. Their shape and fit also keep it simple. This traditional form makes them a perfect addition to various everyday outfits. They will go with any streetwear garments, and their universal, subdued colours will help you style them with whatever clothes you like.
Simple design is coupled with the trustworthy functionality of these Finnish products. This apparel can withstand any conditions and will stay with you for many seasons. As sportswear, it is durable and resistant to mechanical damage. It is also good to note jackets by Makia, with their attention to detail and other features that make them perfect outerwear. They offer sure-fire protection against rain, wind and chill, at the same time ensuring trendy look. In the portfolio of this Finnish brand you will also find shoes resembling traditional trainers. This footwear is a great choice for anyone who is into streetstyle and seeks to combine comfort with timeless aesthetics.
Makia apparel in SneakerStudio
Because of its sports spirit, Makia has an important place in our online store. See what we have for you in SneakerStudio, Explore products by Makia and see what makes it so popular among streetwear fans. If you appreciate minimalism, comfort and premium quality, this is a good choice for you!