New Balance aptly combines smart style with sports vibes. These products can be used at the gym or in your everyday activities. Despite their sports origins, their design comes as a pleasant surprise. These items are stylish and come in a range of muted colours. The manufacturer has always prioritised the quality of its products. New Balance still remains one of the few western footwear brands with production plants located in the United States.
The story behind New Balance
New Balance was founded in Boston in 1906. Initially, the company manufactured footwear insoles, which had the rare ability to adjust to the user’s feet. It was only 30 years later that the company came up with the first shoe models. This footwear was designed for the Boston Brown Bag Harriers. It should be noted that these shoes were of outstanding quality. They were made of premium kangaroo leather and a single pair was worth 7 dollars, which was a staggering sum at that time. The manufacturer was sure that the quality of its products was unmatched, that’s why the shoes came with a 100% satisfaction guarantee. If the user was not happy with them, they would get their money back.
Since then, New Balance has focused on new technologies, so as to make running increasingly easier. Advanced scientific research was performed to support the design of new footwear. One of the most famous products was Trackster. First of all, these shoes were incredibly light. Secondly, it came with a designer sole, which was quite a thing at that time. And thirdly, it was available in a range of sizes, differing in length, but also in width. This revolutionary system has changed the process of picking the right sports shoes once and for all.
Jim Davies, an entrepreneur impressed by the unique features of Trackster, decided to purchase New Balance in 1972. 4 years later the iconic model was launched, known as 320. It was dubbed the best footwear of the year by the “Runner’s World” magazine, which is why its popularity rocketed.
New Balance – sports shoes for any occasion
The iconic American brand offers footwear for every occasion and season of the year. It has become famous for its sports and lifestyle models. The flagship product – New Balance 574 – now comes in a number of releases and versions adjusted to multiple conditions and purposes. You can find both New Balance winter boots and light summer shoes. The latter often come in the form of jogging trainers.
New Balance running shoes are a must-have for every sports performer – be it a pro or an amateur. After all, the brand got its name for a reason. Its founder – William J. Riley – was inspired to produce his first product after watching chickens strut around on their three-pronged feet in perfect balance. This is undoubtedly a valuable advantage when you’re into running or other forms of exercise.
Sneakers by New Balance – loved by celebrities
New Balance sneakers are popular among show business celebs. American stars are keen on supporting their national business, and at the same time they endorse the brand and promote it all around the world. It’s the best testimony of the outstanding quality this brand offers. One of the most famous ambassadors of New Balance footwear was Steve Jobs. His favourite model was New Balance 992. Former President of the US, Bill Clinton, also appreciated footwear by this brand, as it was perfect for jogging.
A combination of premium quality and stylish design is particularly important for those who set high expectations when it comes to shoes. It’s good to follow the example of American celebrities in this respect and trust the tested solutions. In our online store you will find numerous variants of New Balance shoes for women and for men. Everybody will find something to suit their taste.
Among numerous products offered by the Boston brand and available in SneakerStudio you will find both professional running shoes and eye-catching lifestyle models. The former will be a reliable choice for any kind of exercise, while the latter will be a perfect addition to your urban and casual outfits. Check out what’s in stock!