It’s easy to list the most readily recognisable footwear brands in the world. How about headwear brands? Could you name a few off hand? One of the first such brands you will probably think of is New Era. It’s an absolute and indisputable giant in the world of headwear - at the moment it has more than 500 licences, so if you see a designer baseball cap in the streets, chances are it is a New Era product. Explore the history of this brand and see the wide choice of caps available in our online store!
New Era - headwear with history
New Era was founded in 1920 in Buffalo, New York. The founder was Ehrhardt Koch, who had to borrow a thousand dollars from his sister and another thousand from his colleague to fulfil his dream. This is how "E. Koch Cap Company” was created. The company hired 14 employees (most of them were members of the Ehrhardt family) and in the first year it produced 60 thousand caps.
14 years later New Era secured its first contract with a team from Major League Baseball. The brand signed a contract to provide baseball caps to Cleveland Indians. New Era saw another breakthrough after 20 years - in 1954. This is when the New Era 59Fifty model was launched, also known as the “fitted cap” or "Brooklyn Style." The new release was the design of Harold Koch (the founder’s son), who introduced numerous improvements and considerable changes when he took over from his father. As a result, by 1965 New Era was supplying headwear to more than half of the MLB clubs.
In 1993 the inevitable happened. New Era was named the exclusive supplier of on-field caps for Major League Baseball. It is now the only company that provides baseball caps to all the 30 teams in the league. And then it was the time to expand the business and reach out for new sports disciplines and foreign markets. Soon New Era appeared in National Football League, in the Australian cricket league, and even got to sign a contract with Manchester United. In 2017, when the brand gained exclusive rights to NBA on-court products, it became the first headwear manufacturer to own exclusive rights in three major American leagues - MLB, NFL i NBA - at a time.
New Era Cap in SneakerStudio
In our online store you will find various models of New Era Cap. There are caps with logos of such teams as New York Yankees or Los Angeles Dodgers. The recognisable silhouette and characteristic symbols will add legitimate prestige to your outfits. Nowadays, iconic New Era caps are an essential element of each sneakerhead’s look.
New Era headwear will grab your attention not only because of its timeless design, but also on the account of perfect finish. premium materials are used in the production process, which is why the caps can withstand even harsh weather conditions. After all, these products are used outdoors, by the greatest sports performers - they can’t be easily damaged or destroyed by natural elements. A New Era cap will stay with you for years and protect you from the sun, at the same time adding a touch of luxury to your sports and urban outfits.
Explore the wide choice of headwear available in SneakerStudio and choose the New Era Cap which suits you best. Trust the brand that can boast a hundred years’ tradition and has now become a living legend. A New Era cap is a must-have for every sneakerhead!