Teva

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Teva is an American brand founded by Mark Thatcher in 1984. Its flagship products include sandals, especially those designed for water sports. At the moment, the brand is owned by Deckers, a footwear corporation, which has its factories in China and Vietnam. As outdoor shoes, Teva sandals are extremely durable and reliable in virtually any conditions. Would you like to know more about these unique shoes? Read on to see what models we have here for you in our online store!

 


A short story behind Teva


A geophysicist, Mark Thatcher, guided rafting trips in the western United States. In 1982 he noticed that there is no available footwear that could be used in rivers. Sneakers became heavy when soaked with water and they took incredibly long to dry, while slides were easily lost, since they slipped off the feet in no time. What did Thatcher do? He came up with the first sports sandals in the world and called them Teva, which is a Hebrew word for “nature.”


The idea was simple: it involved enhancing standard sandals with a nylon ankle strap. Thatcher patented his invention and soon signed a contract for the production of footwear with California Pacific. He highlighted the “amphibious utility” of these shoes. This is how he sold 200 pairs in the first year alone. Although users praised these sandals for their performance in the water, these shoes soon proved less comfortable for the fans of other disciplines. Nevertheless, Teva had its heyday when young Americans considered this footwear trendy.


As we know, life is all about balance, so when the brand celebrated its success, it also had to face first challenges. The manufacturer of Teva sandals - California Pacific - claimed its right to the patent, thus reducing Thatcher to the position of a regular employee. Fortunately, Thatcher responded by suing the corporation. He won the case and said goodbye to the manufacturer. Soon he opened the Teva headquarters in Flagstaff, Arizona.


In 1985 Mark Thatcher signed a contract with Deckers, which went on to become a rightful owner of the brand.


Teva sandals in SneakerStudio


Modern Teva models are small works of art when compared to the first versions launched by this brand. They come in various shapes with different outsole thickness, colour or design. This diversity is derived from a small revolution that Deckers organised right after the contract was signed with Thatcher. This is when the iconic Universal Strapping System was introduced in all sandal models. The first model by Teva - Hurricane - has become the baseline for all the other shoes designed by the brand.


The latest releases of the Teva sandals will grab your attention with trendy silhouette and interesting colour options, which will add a signature flair to any sports outfit. Footwear by this brand includes reliable products designed with utmost attention to detail. As a result, these shoes can withstand even the most difficult conditions and offer perfect protection against injuries.


Explore the products by Teva in SneakerStudio and choose the model that catches your eye!


 

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