Veja is a French brand specialising in footwear and accessories. Its products can be found in more than 1800 stores in 45 countries all over the world. The brand can boast an environment-friendly approach to business, combined with great attention to detail and quality. Although the story behind this brand is not long, the footwear it offers has become popular among sneakerheads all over the world. See how it happened and explore the models waiting here for you in our online store!
A short story behind Veja
It all started in 2003, when the future founders of this company - Sébastien Kopp and François-Ghislain Morillion - went to Brazil to meet with the manufacturers of the fabrics they intended to use for their footwear. That’s how they met farmers growing organic cotton and the so called seringueiros - rubber gatherers. It was in the heart of the Amazon rainforest that they established the production chain for their company. The name of the brand was inspired by a nearby village - Veja.
One year later the founders started their company, although it was officially launched in February 2005 in Paris. The entrepreneurs got down to work right away. They started a collaboration with a French designer, Agnes b., and launched their first collection of footwear, whose colours were derived from... vegetable dyes. Soon the brand presented the line created in collaboration with Christine Phung. The presentation was made in Centre Pompidou. In 2008 the brand launched a line of sneakers for children and opened up a studio in London.
And that was just the beginning. By 2010 the brand earned such reputation that Centre Commercial in Paris could manage only a specific number of customers in peak hours. Those who were waiting for their turn were given ice cream and coffee. An important moment came at the turn of 2012/2013, when Veja won two fashion awards in the United Kingdom and launched a collection of printed trainers. What was so special about them? The designers were inspired by maps drawn by Professor Greg Asner, which represent the ecosystem of the tropical forest!
Footwear by Veja in SneakerStudio
In SneakerStudio you will find a range of the best models by this French brand. You will immediately recognise them as premium products. They feature not only perfect craftsmanship or high-quality materials, but also a deliberate design, which makes them versatile.
But the most important thing about these shoes is the environment-friendly aspect of all the collections launched by this special brand. When choosing products by Veja you can be sure you’re not harming our planet. These shoes are made of organic cotton, natural rubber from the Amazon rainforest and specially selected natural leather processed with minimum amount of water and chemicals. The company wants to minimise the negative impact of its production process on the deforestation in the Amazon.
All of these advantages are arguments in favour of Veja footwear, and are probably enough to get every sneakerhead interested!