The adidas brand is almost a synonym of sneakers. This shouldn’t come as a surprise, since the German manufacturer has for almost a century supplied the market with highest quality shoes famous for their great design. While initially targeted at athletes and the military, adidas shoes soon became a hit throughout the whole society, including politicians and celebrities. It is safe to say that adidas is a brand as recognisable as Coca-Cola. The company’s history overlaps with the history of sneakers in general. As decades passed, they crossed the sports–streets boundary, and have already for a long time been the dominant voice in fashion.
adidas – the athlete’s footwear
When Adolf Dassler made his first shoes from an army tent’s canvas and fuel tank seals, he wanted them to be worn by Bavarian students. Soon after, Adi decided on an ambitious task of manufacturing the most technologically advanced sneakers and sportswear. In 1924 his brother was invited to collaborate on the venture. The idea was Adolf’s and when later the brand’s name was invented, it employed the man’s name (diminutive, to be exact) and surname. Fast forward to 2020 and the company’s position in the market is indisputable. Since 1934, adidas shoes have been worn by Olympic athletes (that year, it was the Germans and Americans who used the Dasslers’ products). Although after the war – in 1948 – the enterprise divided into two independent entities (adidas and Puma), the brand has been getting ever more popular, with athletes sporting its new models every single day. Both professionals and amateurs alike readily wear adidas shoes, which is the best proof of the brand’s versatility.
Unique logo – the hallmark
It is true that all of us associate the adidas brand with its imaginative logo. There has, however, been more than just the famous three stripes that mark every adidas product. The trefoil logo was born in 1972 and symbolised the Olympic spirit. It not only alluded to competition but also to unification of three continents (the Americas, Africa and Europe, as well as Asia). As far as three stripes are concerned, there is one more reason for that number. At first, during manufacture, three leather straps were used on the side of the shoe to make it more durable. Of course, with technology advancing, this method was no longer employed but nonetheless three stripes became the brand’s icon. One important note: the stripes can be found on all adidas products, while the trefoil is used on adidas Originals only.