adidas is in fact recognised as a synonym for sneakers, as the most popular brand that produces this kind of shoes. And no wonder - the German brand has been manufacturing top quality sports shoes with unique design for nearly one hundred years. Initially these shoes were designed for sportspeople and for the military, but they quickly became popular among other groups of consumers, including politicians and celebrities. We can venture to say that adidas is an iconic brand, just like Coca-Cola. It’s good to note that the history of this brand is in line with the general development of sports shoes. With time, sneakers left the sports stadium and became visible in the streets, where they are still seen as a statement piece of an outfit.
adidas Originals – sneakers for sports
When Adolf Dassler produced his first shoes made of military tent canvas and rubber from fuel tanks, he wanted to make them suitable for Bavarian students. Soon afterwards Adi decided to come up with state-of-the-art sports shoes and other items of clothing. In 1924 he started to cooperate with his brother. The originator of this enterprise was Adolf, so it was his first name – or, more precisely, the diminutive – that gave rise to the brand name, which still holds the leading position on the market. Shoes by adidas have been worn by participants of the Olympics since 1934 (this is when the representatives of Germany and the USA wore shoes manufactured by the Dassler brothers.) Although in 1948, after World War II, the enterprise split in two, which is how adidas and Puma started, the position of the brand remained unchanged, and sportspeople reach for the most recent models every season. adidas shoes are popular both among professionals and amateurs, which proves that the portfolio of the brand is immensely versatile.
adidas – from the stadium to the street
In 1936 the shoes produced by the Dassler brothers became famous when a black athlete, Jesse Owens, won as many as four gold medals in them during the Olympics in Berlin, which drove Hitler insane. By the 1980s adidas had earned quite a different reputation - by no means worse than the original one. The brand was then promoted by a hip-hop band known as RUN DMC. This shows how the role of adidas and sports shoes in general changed over time. Today sneakers are popular among sports professionals and people who appreciate comfort and style. You can choose from among various models of shoes and whole collections of clothes by adidas.
In our online store you will find a wide range of product by the famous German brand: trousers by adidas Originals, a hoodie, a T-shirt, a swimsuit, a bodysuit, socks, shorts, a hat and a bag.
Unique logo - the ultimate trademark
Most of us will associate the adidas brand with its original logo. But the famous three stripes are just one element of the company branding. There is also the signature clover, which dates back to 1972 and was designed to embody the spirit of the Olympics. The clover refers not only to the sports rivalry, but also to the unity and togetherness of three continents. As regards the abovementioned three stripes, there is an interesting story behind them. Initially, three leather stripes were added on the sides of each shoe to strengthen it and protect from wear. As the technology became more advanced, this solution was given up, but the three stripes were retained as a company trademark. Three stripes can be found on all adidas products, while the clover is specific for the series known as adidas Originals.
Products by adidas Originals are here for you in SneakerStudio!
In our online store you will find clothes by adidas, and most importantly, iconic models of sneakers by adidas Originals. Check out the most popular collections from this brand – adidas ZX Flux, adidas Superstar, adidas NMD and adidas Gazelle!