Carhartt WIP is one of the largest streetwear brands. Just like many other similar brands, this one also started out as a workwear manufacturer. Nowadays it’s not only a fashionable brand, but also a whole lifestyle and subculture. Would you like to know the secret behind Carhartt WIP? Go on and explore this category! On SneakerStudio.pl you will find exactly what you need!
It started out big - about the brand
The origins of Carhartt WIP date back to 1889, when Mr Hamilton Carhartt bought sewing machines and hired five employees to manufacture garments for workmen. As you may have guessed, these products were mainly dungarees made of denim and stiff, rough canvas known as “duck.” “Duck” quickly went on to become the trademark material associated with Carhartt WIP. But the beginning was not as promising as Hamilton expected. What saved his business was an ingenious reaction to failure, namely... a simple market research. The entrepreneur asked the workmen what they needed and used their straightforward responses to amend his strategy. Based on this survey, he modified his product portfolio and came up with products that made the company grow.
Carhartt WIP - first steps in streetwear
Despite numerous obstacles, the brand has managed to stay afloat. In the 980s the brand reached the streets of New York. Apparel by Carhartt became especially popular among rappers. Once we’re at it, a certain interesting thing happened in the 1990s. When this streetwear legend started to collaborate with musicians, a unique trio got together to come up with new ideas in fashion: Stussy x Carhartt x Tommy Boy.
W.I.P is for Work in Progress
The brand was becoming increasingly popular also because it was often featured in music videos. The demand for Carhartt products rocketed not only in the USA, but also in Europe. One name has to be mentioned on this occasion: it’s Edwin Faeh. Together with his twin brother, Laurine, he founded Big Star in 1974. In 1994 he retired and decided to part ways with this brand. That’s when he founded another company – Work In Progress, which is the only distributor of Carhatt in Europe.
Carhartt WIP in SneakerStudio
If you’re looking for unique apparel, products by Carhartt WIP will be a great choice. Famous for their streetwear vibe, they will win your heart with perfect craftsmanship and the use of robust, durable materials. Their eye-catching design makes them stand out against competitive brands. In our online store you will find comfy t-shirts, hoodies, trousers and a range of practical accessories, such as bumbags, backpacks and a wide choice of headwear. See what we have here for you and have your pick of trendy garments!
Would you like to know more about Carhartt WIP? Visit our blog and explore a number of interesting articles about streetwear brands! And in the meantime … have a look at designer products by Carhartt WIP!