Here’s a riddle for you: what’s the name of a popular Japanese brand famous for its jeans and denim accessories...? There can be only one answer to that! It must be … Edwin! The company was founded in 1947 by K.K. Tsunemi. At the moment, the brand is one of the global leaders in the sector of jeans and denim products. Apparel by Edwin is extremely popular nowadays – also among Hollywood celebrities (such as Brad Pitt, to mention just one). Would you like to join the crowd and start sporting men’s apparel by Edwin? If so, feel free to explore the following category! We promise you won’t be disappointed.
Edwin - how it all started A short history of the brand
Initially the denim used in the production process was imported from the United States, because this fabric was not manufactured anywhere in Japan. By the time the trousers reached Japan, they were worn and dirty. Each pair was mended by hand and then sold. With time, K.K. Tsunemi decided to open his own factory and in 1961 first jeans were produced in Japan from scratch.
We can safely say that Edwin revolutionised the denim industry. This brand actually came up with the technique known as the ‘old wash’ in order to replicate the denim worn from its rigid state. But there’s more to it - in 1970 another revolution took place. This time it was the ‘stone wash.’ The method involved abrasion techniques in order to achieve the characteristic faded look - stone-washed apparel is still very popular nowadays.
Some statistics and Edwin Europe - a new beginning
According to the statistics from 2002, the company had a headcount of 365 employees and achieved a revenue of 35 billion yen (which roughly amounts to 1,295 billion PLN). The brand store is one of the largest fashion stores in Japan - it is located in Arakawa, a district of Tokyo. Considering the layout of the city and the number of fashion stores there, it’s an important accomplishment. And once we’re talking about accomplishments, we have to mention the model known as 503 - these jeans are the most popular item by Edwin in Japan. They were first sold in 1997. And one more curious fact. Let’s revisit Brad Pitt for a while - not only did he wear apparel by Edwin, but he was also the official ambassador of the brand and appeared in a number of ads and TV commercials.
Edwin Europe was founded in 2003, in response to the growing demand for Edwin products in Europe. It quickly turned out that Europeans appreciate garments by Edwin - today this apparel is available in 25 European countries (such as Poland, Austria, France, Germany, Italy, Greece, Spain or the United Kingdom). On SneakerStudio.pl you will find original, unique products by this streetwear brand. Don’t wait. Explore the range of Edwin apparel today!