Converse One Star have been popular with the fans of this brand since 1970s. First the classic silhouette became famous when the shoes were popular among the best basketball players in the world and 20 years later they were taken over by skaters. Then once again in 2017 One Star returned to leave a trace in the youth culture. Learn more about the history of these trainers and see the variants available in our online store!
Converse One Star - the icon of the 1970s
Thanks to the legendary Chuck Taylor model Converse enjoyed a monopoly on basketball trainers for a couple of decades, but when new brands hit the market, it was time for a change. The manufacturer had to improve its products to stay ahead of its competitors. In 1969 it launched the new deluxe edition of Leather All-Star and revolutionised basketball footwear by Converse by introducing innovative materials and trying to catch up with the strong competition.
In the 1970s low-cut trainers were often seen on professional basketball courts and Converse successfully fit in with this trend with its new portfolio. This time the upper is ankle-high and the design is surprisingly understated, without the usual eye-catching branding. All this changed in 1974, when the brand relaunched the refreshed model. This time the shoes came with the recognisable star. From now on they were known as Converse One Star and were instantly a hit. This continued for a year.
And then they were forgotten for some time...
The 1990s - Converse One Star in street fashion
As it often happens with iconic sneakers, One Star finally made it from the basketball court to the streets. In the 1990s, when there were no online stores or auctions as yet, collecting sneakers was not a popular hobby. Nevertheless, the small global community of enthusiasts immediately regarded One Star as a desirable classic. For many of them it was just a sentimental echo of their youth.
This is how Converse found a group of loyal fans, who welcomed One Star trainers warmly when they reappeared in the shops. The classic model returned in 1993 - it was a perfect moment to respond to the needs of the flourishing grunge movement and skater style. Naturally, this model also found its way to the popular culture - Kurt Cobain was regularly seen sporting Converse One Star, and Guy Mariano was even portrayed in a pair of these in “Mouse", a legendary skater video from 1996 by Spike Jonze.
Trainers by Converse - shoes for everybody
In 2017 One Star returned to the stores for the third time. In this edition, the Converse legend draws our attention with the classic suede upper on a reliable, vulcanised rubber outsole. The iconic aesthetics of the 1970s was thus revived and introduced to the new era. The shoes that started out on basketball courts in the 1970s and were a hallmark of the rebel culture in the 1990s are once again in fashion! And it’s up to you what they stand for this time.
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