adidas Superstar is one of the iconic lines of sneakers. This is the same level of cool as Nike Air Max or Converse Chuck Taylor. These models are timeless. They are definitely one of the most recognisable products by adidas. They conquered the market in the 1970s, when nearly all of the NBA players sported them. Soon these shoes made it from the basketball court to the streets, although it did not happen overnight. Their name is a perfect summary of their exclusive nature - initially, they were used by a small group of users. You could only buy them in a single store, and only after you produced your basketball ID. It was only in the late 1970s and early 1980s that adidas Originals Superstar reached a wider group of fans.
adidas Superstar – icons of the popular culture
The increasing popularity of adidas Superstar coincided with the rise of the hip-hop band, RUN DMC, and their hit “My adidas.” In the early 1980s the band signed a contract with adidas for a staggering sum. All this gave adidas Superstar its iconic status. On this occasion, it is good to mention their characteristic design – the front part was 100% made of rubber, which protected the players’ toes and made the tip of the shoe look like a shell. No need to say, this solution was soon dubbed “Shell Toe.” Although a long time has passed since then, adidas Superstar still remain just as popular. It is still the favourite model of the German brand.
adidas Superstar – abundance of shapes and colours
In order to meet the expectations of its customers half-way, adidas took care to adjust its iconic footwear to various conditions. This is why you can now find numerous variants, made of different materials, coming in multiple colour options and complete with various types of finish. In our online store you will find slip-on models, adidas Superstar Slip On, as well as traditional lace-up ones. Women’s Superstars come in a range of attractive colours, complete with stylish details. Ladies often reach for pink adidas Superstars, which are invariably the number-one choice. Men’s adidas Superstars are usually in more subdued colour options. This is because men often choose their Superstars in black or white.