Carhartt W.I.P is one of the largest streetwear brands. It dates back to 1889. This is when Hamilton Carhartt purchased sewing machines and hired five employees to produce workwear. At the moment, Carhartt WIP is an increasingly popular streetwear designer. Would you like to know the secret behind Carhartt? Explore the range of apparel available in our online store!
From workwear to accessories for sneakerheads
As mentioned before, Carhartt started out as a workwear manufacturer. The designed first came up with dungarees made of denim and rigid canvas known as “duck.” Reliable, durable duck soon became the flagship fabric of the brand. Although the beginnings were not smooth, and the company was only saved because the owner managed to keep his cool, the brand soon started its way to the top. All that was needed was a standard market research. The entrepreneur asked workmen what clothes they needed and then started manufacturing just the thing that was called for. Based on a single survey, he modified his product portfolio and came up with products that made the company grow.
W.I.P is for Work in Progress
Soon Carhartt was virtually everywhere – also in video clips. Since the brand was becoming increasingly popular, the demand for its products was on the rise, both in the USA and in Europe. On this occasion, it’s worth mentioning Edwin Faeh and his twin brother Laurine, who founded Big Star in 1972. After a while Edwin Faeh left the family business and founded another company – Work In Progress, which became the sole distributor of Carhartt products in Europe.
Women’s apparel by Carhartt in SneakerStudio
If you remember that Carhartt WIP started out as a workwear manufacturer, you will hardly believe it has evolved into a fashion designer that comes up with women’s apparel as well. And yet it’s true - the brand offers a wide choice of clothes and accessories for ladies. The apparel is minimalistic and crafted with utmost attention to detail. These products will help you create comfortable, sports outfits for various occasions. A significant advantage of these clothes is their durability - you can be sure they will stay with you for a few seasons.
In our online store you will find functional jackets, which will keep you warm and comfy in any weather. We also have a range of track pants, t-shirts and longsleeves, which will be a perfect base for your everyday casual outfits. The Carhartt WIP product portfolio also includes practical accessories, such as caps and hats. In SneakerStudio we have a wide choice of headwear in various shapes and colours - from bucket hats, through baseball caps, to winter beanies.
In our online store you will also find unique and trendy accessories to complete your look. Explore gadgets, such as socks or backpacks. Check them out for yourself and see how you can elevate your outfits in more than one way!