The adidas brand needs no introduction. You love it for its high quality, signature three stripes and excellent wearing comfort. At adidas, they’re doing a fantastic job – they’ve gained years of experience, earned the trust of the most prominent sports stars and produced iconic models which are still in vogue. Looking for a trendy footwear to boost your style? Look no more! Discover shoes from the adidas Performance collection!
Back to the past – let’s talk about the beginnings
It all started in 1924, when the Dassler brothers decided to open a shoe factory. Their first success came only 4 years later when Lina Radke, a German athlete, set a 800m world record – wearing shoes produced by them. When World War II began, adidas started to manufacture shoes for soldiers.
In 1948 the Dassler brothers agreed to go their separate ways. A year later one of the brothers – Adolf – created a brand with the famous three stripes. The brand kept on flourishing, mainly due to the athletes who spread its fame. In the late 60s, Adolf Dassler introduced the first adidas tracksuit, whereas in 1970 he designed the first FIFA World Cup football.
adidas Performance – favourite line of all fashionistas
Although the brand had (and still has!) a well-established position on the market, adidas designers didn’t rest on their laurels. They are constantly seeking for new solutions to satisfy their customers. The adidas Performance line hit the market in 2004, thanks to collaboration with British fashion designer Stella McCartney. It took off quickly, fashionistas delighted with the combination of sports footwear and the world of fashion. This new tendency became the norm, which is enjoyed by both workout fans and those who appreciate the latest trends. You’re in? Then, find your perfect pair!